Meet The Bloomers
We're on a mission to make women of all ages look and feel good in their skivvies.
Generations of Bloomers
We're Shaula and Noa - a mother daughter team bridging the generational gap between old-fashioned granny panties and modern women’s underwear, for underwear that's as comfortable as it is sexy.
How Bloomers Was Born
It all started with a business trip to Europe and a pair of knickers. When we couldn't find any more of these amazing knickers, we set out to make our own.