Introducing the Great Granny (Panty)
“I thought to myself, ‘I can’t be the only woman in the world looking for comfortable, sexy granny panties,” Bloomers’ co-founder, Dr. Shaula Alexander Yemini
When it comes to underwear, today there are more sizes, more shades and more skin tones for various body shapes.
Inclusivity is a good thing.
But what about women who’ve gained a few years. Or a few pounds. Had a baby. Or just made it through menopause?
The fact is that over the course your life your hormones go through different phases.
These phases not only shape your reproductive health, but also your body shape and how you view your sexuality.
Everyday undies are easy. Sexy lingerie? Well, that’s a whole ‘nother story.
So, how do we stay true to our sexiest selves?
Too low, too high, too wide, too tight, covering too much, or maybe not enough. A comfortably sexy fit is hard to find when you’re young - and even harder as your body changes. Just had a baby or a C-section. Put on a few years or a few pounds. Or finally made it through menopause.
It’s time to change the definition of sexy.
We believe sexy should be accessible and attainable. And above all, ageless.
That’s why we created Bloomers Intimates, sexy lingerie for every woman with a changing body. That means all of us.
Our mission is to change the world one tush at a time.
From our Founders
We change our minds. A good thing because it means we are growing and learning.
We change our tunes. Because we’ve become stronger and more confident in our decisions.
We change our careers, relationships, geography, our place in the world. Because living life is a jumbled, crazy journey filled with twisting and veering paths.
We have changes of heart. Accept and become less judgey about ourselves.
We change our priorities and our POVs. Making us more focused on our purpose.
Change is a beautiful thing.
But the idea of a woman being sexy after marriage and children still rankles a lot of people. Women included.
We want to change the way we think about underwear. That’s why we created Bloomers Intimates.
We hope you’ll join our movement.
Noa Arias & Shaula Yemini