We're changing the underwear game
Sexy lingerie designed for women with ever-changing bodies. Like yours. And mine. They're a game changer.
Introducing the Great Granny
“I thought to myself, ‘I can’t be the only woman in the world looking for comfortable, sexy granny panties,” Bloomers’ co-founder Dr. Shaula Alexander Yemini
A brief history of Bloomers
When it comes to underwear, today there are more sizes, more shades and more skin tones for various body shapes.
Inclusivity is a good thing.
But what about women who’ve gained a few years. Or a few pounds. Had a baby. Or just made it through menopause?
The fact is that over the course your life your hormones go through different phases.
These phases not only shape your reproductive health, but also your body shape and how you view your sexuality.
Everyday undies are easy. Sexy lingerie? Well, that’s a whole ‘nother story.
So, how do we stay true to our sexiest selves?
Too low, too high, too wide, too tight, covering too much, or maybe not enough. A comfortably sexy fit is hard to find when you’re young - and even harder as your body changes. Just had a baby or a C-section. Put on a few years or a few pounds. Or finally made it through menopause.
It’s time to change the definition of sexy.
We believe sexy should be accessible and attainable. And above all, ageless.
That’s why we created Bloomers Intimates, sexy lingerie for every woman with a changing body. That means all of us.
Our mission is to change the world one tush at a time.
Made with Laceticity™
Laceticity™ is our proprietary four-way stretch lace that we use to design our full coverage bottoms.
Laceticity™ ensures that our high waisted panties smooth and accentuate your curves to flatter bodies from waist to leg line.
No more tugging when you walk.
No more ride up when you run.
No more slip down when you bend and stretch.
No more wedgies or muffin-top midriff no matter how you move.
No more bagging around your bottom.
Just fabulous, full-coverage, fashion-forward fit that’s as chic as they are comfy.
We think they’re a game changer. And so will you.
From our Founders
We change our minds. A good thing because it means we are growing and learning.
We change our tunes. Because we’ve become stronger and more confident in our decisions.
We change our careers, relationships, geography, our place in the world. Because living life is a jumbled, crazy journey filled with twisting and veering paths.
We have changes of heart. Accept and become less judgey about ourselves.
We change our priorities and our POVs. Making us more focused on our purpose.
Change is a beautiful thing.
But the idea of a woman being sexy after marriage and children still rankles a lot of people. Women included.
We want to change the way we think about underwear. That’s why we created Bloomers Intimates.
We hope you’ll join our movement.
Noa Arias & Shaula Yemini